Search Engine Optimisation SEO & High Rankings

A high ranking in the main search engines is important to all organisations.

‘Search Engine Optimisation’, ‘Search Engine Optimising’,’ or just SEO, is basically a means of finding ways to increase your site’s rankings in web visitors’ search results. This generally means more traffic to your site.

To achieve this, your site needs to be made ‘Search Engine Friendly’ by being highly search engine optimised for your chosen keywords and key-phrases, so as to be receptive to search engines.

SEO will help your web site be found at the most critical points in the buying process or when people need your site.

Search Engine Optimisation SEO High Rankings Northern Ireland

Search Engine Optimisation is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or un-paid search results.

Natural SEO helps search engines find and rank your site higher than the millions of other sites in response to a search using your selected keywords or key-phrases, thus driving traffic to your site from interested users.

Paid search results are achieved using Pay Per Click Advertising (PPC), where the advertiser (site owner) pays the publishing site/engine each time a prospect clicks on his advert.

How a site ranks in Google (which accounts for over 90% of all internet web searches) is determined by many factors, most under our control. Red Rhino has in-depth knowledge of how to carry out Search Engine Optimisation and the results obtained for clients prove the ‘first-page’ successes we have achieved.

However, no-one should ever guarantee that your site will rank well, and neither do we, but we feel that the experience we have and understanding of what works and what doesn’t, would put us in a better position than most to maximise your search engine returns.

Simply submitting your web site to search engines will not drive traffic to your site. Although submission is an integral part of any effective Search Engine Optimising strategy, your web site must first be Search Engine Optimised to achieve good search positions for anyone to find your site.

Then, your web site should be submitted to the major search engines to maximise and maintain rankings. Red Rhino looks after this important step for you, under our Search Engine Submission programme.

We also submit your site to the dmoz.org directory (which is used as the basis for hundreds of other web site directories) as well as set-up Google Sitemaps and Google Analytics.

Contact us to find out more about our Search Engine Optimisation services or ask about the search engine successes we have achieved for clients.