“You can’t manage what you don’t measure”.
That is an old management adage that is accurate today. Unless you measure something you don’t know if it is getting better or worse and no more so that when it comes to monitoring the traffic which comes to your web site.
The most prosperous websites are those that examine their users and understand who their visitors are, what they want, when they visit, and how they got to the site.
We provide two possible means of measuring and viewing web site visitor statistics, depending on what suits the client’s needs best.
Online Visitor Statistics Report
Essentially, this is a online web statistic facility which enables site owners to log in to a private, passworded section on their web site to view information on visit to their web site. This includes the following information, on a per day, per week, per month and per year basis;
- Unique visitors
- Number of visits
- Number of page viewed
- Visits duration
- Top Pages
- Links from other sites
- Search Keyphrases and Search Keywords
For clients who require more in-depth information and tracking on their web site visitors, we will set-up a Google Analytics account, and then integrate the Google Analytics tracking code into the web site.
Whereas the Online Visitor Statistics Report (above) is mainly a statistics analysis and reporting tool, Google Analytics offers a more extensive suite of tools for use in analysing site traffic to assist with marketing and business decisions.
Read and view more about Google Analytics [external link]