‘Search Engine Optimisation’, ‘Search Engine Optimising’,’ or just SEO, is basically a means of finding ways to increase your site’s rankings in web visitors’ search results in Google and other search sites. This generally means more traffic to your site.
To achieve this, your site needs to be made ‘Search Engine Friendly’ by being highly search engine optimised for your chosen keywords and key-phrases, so as to be receptive to search engines.
SEO by Red Rhino will give your site the best chance of ranking high in Search Engines when people are searching for your site’s services or products.
Search Engine Optimisation is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or un-paid search results.
Natural SEO helps search engines find and rank your site higher than the millions of other sites in response to a search using your selected keywords or key-phrases, thus driving traffic to your site from interested users.
Paid search results are achieved using Pay Per Click Advertising (PPC), where the advertiser (site owner) pays the publishing site/engine each time a prospect clicks on his advert.
How a site ranks in Google (which accounts for over 90% of all internet web searches) is determined by many factors, most under our control. Red Rhino has extensive experience and in-depth knowledge of how to carry out Search Engine Optimisation and the results obtained for clients prove the ‘first-page’ successes we have achieved.
However, no-one should ever guarantee that your site will rank well, and neither do we, but we feel that the experience we have and understanding of what works and what doesn’t, would put us in a better position than most to maximise your search engine returns.